A four-stage plan to grow a bilingual English and German store in Germany, Austria and Switzerland against rivals with years of authority, by stopping the two language versions competing and targeting keywords in the right order.
Defend and grow a bilingual store across Germany, Austria and Switzerland against competitors who had owned the main search terms for years.
Redirects, language tags and indexing were fixed first, because problems in the base affect everything built on top.
German copy rules were set and every keyword got one owning page per language, which ended the two versions competing with each other.
A ranked list of target searches was won with German content and link building.
Monitoring, a refresh schedule and competitor tracking keep the gains from slipping back.
The English and German pages were competing for the same searches, so both ranked worse. A recent platform move had also left technical damage. The order of fixes mattered.
The plan is being carried out stage by stage. Its method (fix the site move first, give every keyword one page per language, then go after competitors) is now our template for any bilingual or multi-country site.
Sites in several languages rarely fail because of translation. They fail because two language versions compete for the same search, and both lose. Deciding which page ranks for each search in each language, and sticking to it, is what makes a bilingual site work. It applies to Arabic and English sites just as much as German and English ones.
Fix the migration, then fix ownership, then attack. Reverse that order and a bilingual site stalls.
Abdul Hakeem, Project Station co-founder
Send us your site. We will show you the three things to fix first. The audit is free and takes five working days.
GenAI and health tech companyUnited States, India and the UAE
Founder-led work, before Project Station was founded
Read the case studyEnterprise blockchain consultancyUAE, Saudi Arabia, United Kingdom and United States
Founder-led work, before Project Station was founded
Read the case studyThe headline result came in Roadmap in progress. The approach: Four steps, in a fixed order, because the order is what makes it work.
SEO, Content Strategy & Copywriting, Web Design & Development.
This was founder-led work, before Project Station was founded. It is the same method and the same people we work with now.
Every business starts in a different place, so we never promise the same numbers. Send us your site and the free audit shows the three things we would fix first.